USPS VR MOBILE APP:
As part of the US Postal Service's "Irresistible Mail" campaign, Tactic worked with the USPS, along with production partners at Missing Pieces and Ntropic to create an integrated 360° VR app with interactive overlays, which took the user on first person POV camping and kayaking journey, while also enabling an interactive UI overlay of gaze-based "hot spots" which simulated an embedded shopping experience. The app was release on mobile, for iOS and Android, and can be downloaded here and here.