KEURIG BREW OVER ICE WEB AR EXPERIENCE:
Tactic created a web-based AR experience for Keurig that guides users through a “how-to” experience that triggers off of a QR code and spawns a markerless AR experience visualizing a Keurig brewer, and then shows users how to create their own iced coffee concoction interactively in AR, depending upon the amounts of creamer, ice, etc. that they prefer in their cup. In doing this, we created a simple user interface where we guide the user through this process, and allow users to share the experience via the web with other users.