GE: Throttle Up

A Real Time, holographic, gesture-controlled experience created for AdWeek in the Dumbo, Brooklyn section of NYC for BBDO/NY and General Electric. This experience allowed users to assemble a full scale GEnX Jet Engine using simple gestures, and then activate it, hearing the roar of the engine, and feeling the rumble at their feet, along with a blast of air as the jet took off...