RABBLE WINE COMPANY AR APP:
Tactic created several AR experiences for Rabble Wines, all initially included within a native app, which included 5 separate products within the line. Each featured bottle in the series triggers a separate set of AR experiences within the app, which seamlessly bring to life medieval block prints that each tell separate tales of disaster. Additionally, Tactic created a content management system for a customized global rollout, which includes social sharing, custom notifications within a modular native app system. Once this platform had reached a large audience, Tactic re-created the original app’s success, updating the platform to an entirely Web-based Augmented Reality app in 2021. This new platform was accessible via QR codes and a call to action on the rear label of each new bottle, allowing users to easily access the AR experiences on each bottle via a web link, and without needing to install an app.