OUTLAW SNAX WEB AR EXPERIENCE:
Tactic worked with Cannonball Agency to have us create a web-based augmented reality (AR) experience for their client Outlaw Snax, a snack brand featuring five bold new snack products. Each snack bag features a comic-book-style illustration of a unique spacefaring character, which comes to life through AR. When viewed with the web-AR camera, the character emerges from a color-themed portal in dynamic 3D, rendered in a comic-book style, and delivers a signature Outlaw Snax catchphrase and backstory before vanishing into the portal. Users can explore all five flavors—Kid Dynamo, Spicyosa, Hangry, Lil' Bite, and Torchy—to unlock the full story in this immersive, interactive comic book adventure. No app download required—just scan and experience the AR in full 3d!
