19 Crimes AR App


As part of an ongoing augmented reality campaign for Treasury Wine Estates and done alongside J. Walter Thompson SF, Tactic created a series of animated characters for the wine label 19 Crimes, which, when triggered, had the various characters portrayed on the labels begin to speak to the user.  Tactic combined their expertise in character animation and visual effects work with their deep knowledge of mobile AR, and created an integrated experience, which brought the 19 Crimes brand to life.  The 19 Crimes label is modeled upon the history of the founding of Australia as an English Penal colony, and the label depicts various prisoners who were banished to their new fate,... Tactic cast various voice talent to portray these characters, and modeled the characters to seamlessly animate from each of the brand's 7 signature lines.