PROCTER & GAMBLE HERBAL ESSENCES AR EXPERIENCES:
Tactic created AR experiences for the Herbal Essences brand that triggered directly from the packaging, for the Kews Botannical and the Argan Oil products within the product line, as well as the “Waves of Change” recycled packaging product. These two featured products highlighted key brand stories within each, brought to life in AR. For the “Waves of Change” product, we created a beachfront that allowed users to “clean up” plastic waste in a gamified AR experience, in order to highlight P&G’s own efforts in using recycled packaging for the Herbal Essences line. For the Herbal Essences Kews Botanical/Argan Oil product, we created an experience that allowed users to the various natural botanicals that are featured within the product. Each of these were contained within a native app, and built for both iOS and Android.