19 CRIMES 2.0 VOLUMETRIC VIDEO SERIES:
As an addition to the prior content they’ve created for the 19 Crimes brand, in 2020 Tactic created a series of holographic AR experiences for Treasury Wine Estates all included within the "Living Wine Labels" AR framework, and which updated the experiences that happened on and around the four most popular 19 Crimes varietals. These scenes featured performances from real actors, captured within the volumetric capture stages of Metastage in Los Angeles, cast and directed by the Tactic team, and captured using the Microsoft Mixed Reality Capture system, allowing for fully volumetric performances to take place on the table around the bottle in full 3d. As with prior releases for this brand and others on the Living Wine Labels platform, our customized content is updated periodically, keeping an active user base engaged with new content every month.