AR/VR/MR/XR for BRANDS.
AR/VR/MR/XR for BRANDS.
A set of web AR experiences featuring NBC Universal’s “Dracula” and “Frankenstein” characters that “come to life” via AR on two limited edition 19 Crimes bottles of wine.
Tactic created a set of web AR experiences for 19 Crimes to commemorate Halloween, where they activated two limited-edition bottles featuring NBC/Universal's "Dracula" and "Frankenstein" characters. Tactic created the "living labels" to activate within the existing ecosystem of 19 crimes web AR activations (Living Wine Labels), but these can be accessed simply by scanning the QR code on the bottle directly, and pointing at the bottle... and then each character is "revived". There are also special activations when the user approaches the bottles more closely, triggering additional FX and sounds.
