TACTIC
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Benefit Cosmetics Training AR App

 
 

BENEFIT COSMETICS AR APP

Tactic created an AR experience featuring the titular character "BadGal Bang", along with AR enhanced training materials, for Benefit Cosmetics, for use in training sales associates in the use of new products from Benefit Cosmetics as they are launched.  Part of a series, BadGal Bang is the first of several AR-enhanced experiences to premiere in 2018.