TGI FRIDAYS HOLIDAY WEB AR EXPERIENCE:
To help promote their festive holiday libations, TGI Fridays enlisted innovation studio Tactic to create a ‘spirited’ WebAR experience right at your table. By scanning a QR code in the menu, the TGI Fridays Holiday Bartender Elf appears from out of a cloud of smoke and confetti then showcases his best bartending flare as he mixes up a few of the restaurant’s seasonal cocktail concoctions such as Clause for Celebration and the Merry Margarita. Guests get to choose which drink he shakes up and then they’re able to take a snapshot of the finished cocktail with the merry elf himself and share that with friends and family.
According to Sara Bittorf, Chief Experience Officer at TGI Fridays, “We created Top Shelf Elf because we want to continue giving our guests a fun and engaging way to interact with our brand and bring the Fridays spirit to life.”