TACTIC
AR/VR/MR/XR for BRANDS.
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White Claw Fest Web AR Experience

Tactic was selected by the Omnicom Group  (Tracy-Locke) to create a web-based augmented reality experience for White Claw entitled "White Claw Fest". The activation features a virtual performance by pop superstar Charli XCX, where the user scans a White Claw product, and is treated to a holographic virtual concert in front of their can of White Claw, with Charli XCX performing her new single "360" in a themed stage. Users also enjoy weekly sweepstakes featuring rotating prizes such as tickets to Summer music festivals, and a series of "Bar" videos that feature new recipes for aspiring mixologists.  A "behind the scenes" video is also available for fans that details how Charli XCX was captured as a "360" hologram for the AR experience!

WHITE CLAW FEST - WEB AR EXPERIENCE:

Tactic was selected by the Omnicom Group  (Tracy-Locke) to create a web-based augmented reality experience for White Claw entitled "White Claw Fest". The activation features a virtual performance by pop superstar Charli XCX, where the user scans a White Claw product, and is treated to a holographic virtual concert in front of their can of White Claw, with Charli XCX performing her new single "360" in a themed stage. Users also enjoy weekly sweepstakes featuring rotating prizes such as tickets to Summer music festivals, and a series of "Bar" videos that feature new recipes for aspiring mixologists.  A "behind the scenes" video is also available for fans that details how Charli XCX was captured as a "360" hologram for the AR experience!