JBL x Giannis: #JBLGreekOut
JBL, Manifold Agency · Experience
To celebrate the launch of the limited-edition JBL x Giannis headphone collection, TACTIC partnered with experience agency Manifold to bring NBA MVP Giannis Antetokounmpo directly to fans through an interactive WebAR activation.
While Manifold orchestrated the high-impact physical installation featuring a 7-foot, marble-veined 3D-printed statue of Giannis outside Milwaukee’s Fiserv Forum, TACTIC engineered the digital XR counterpart.
Utilizing 8th Wall’s plane-tracking technology, our team developed a browser-based augmented reality experience that allowed fans anywhere in the world to place a life-size, animated 3D rendition of the touring marble statue into their own living rooms. Complete with custom Freak Edition JBL headphones, the WebAR activation seamlessly bridged the physical event and at-home fandom, turning mobile screens into courtside showcases.