TACTIC
LWLbw.jpg

Living Wine Labels AR App

LIVING WINE LABELS AUGMENTED REALITY APP:

Tactic created  several AR experiences for Treasury Wine Estates all included within the "Living Wine Labels" AR framework, which included 5 separate brands, and multiple labels and varietals within each brand.  Each of the featured brands (19 Crimes, The Walking Dead, Chateau St. Jean, Beringer Bros., Gentleman's Collection) triggers a separate set of AR experiences within the app. Additionally, Tactic created a content management system for a customized global roll out, which includes social sharing, custom notifications, a combination of interactive AR approaches, and multi-bottle AR recognition techniques in one platform.  The app has been quite successful to date, with over 1.2 million downloads to date, and with viral videos of the app in action being shared over 20 million times.  Our customized content is updated periodically, keeping an active user base engaged with new content every month.