GE: GEnX ENGINE "THROTTLE UP"- NYC AD WEEK
In 2011, BBDO NY and their client, General Electric, wanted to create a fully immersive experience that combined real-time 3d game engines, midi activated wind and rumble strips, a gesture controlled user interface, and a holographic Musion projection screen to allow visitors to Creative Week in NYC make a full scale General Electric Jet Engine from a swarm of parts, and 'turn on' the engine, feeling the rumble & blast of air when they did so.