CHICK-FIL-A WEB AR GAME:
Tactic created a web-based augmented reality experience that allowed users to scan their special 50th Anniversary Chick-fil-A Chicken Sandwich bags, and see an entire 3d video game appear on the tabletop in front of them, using their phone's browser, and not needing an app.
Users were able to try their luck and skill navigating a miniature version of the original 1960s era Chick-fil-A “Chicken Car” on an AR street, collecting tokens for Buns, Patties, and Pickels, to build as many Chick-fil-A Chicken Sandwiches as they can in a timed driving game, and can share and post their scores, and invite others to try.
This AR experience was promoted across hundreds of shopping mall-based Chick-fil-A restaurants, driving excitement and fun for customers across the country, and allowing everyone to be a part of Chick-fil-A’s history with this augmented reality experience.
